Recently there was an article in The New York Times about individuals who make bets to lose weight. According to the article, this phenomenon has become more prevalent and there are lots of Web sites dedicated to facilitating weight loss bets. An online search shows just how many gyms, towns and schools are hosting similar competitions.
In a weight loss bet, individuals can bet against one person or with a group of people. The stakes can be anywhere from a small to a large financial wager. One unique site forces you to donate to a charity you don’t really support if you don’t win. Similarly, personal contracts force individuals to make a commitment to themselves to make a change.
Based on this and other articles I’ve read, it really seems like it’s the financial incentive that makes the difference for so many in losing weight. It actually surprised me how much money does play a role – whereas I would normally think the weight loss would be more of a driver. For example, according to a 57-person study the article mentioned (December 2008 Journal of the American Medical Association), the group with financial incentives lost significantly more weight than those who did not have financial incentives.
Weight loss competitions aren’t new – The Biggest Loser is in its 7th season – but it’s interesting that they’re becoming so much more common. One aspect of the competition which seems particularly helpful is knowing you’re working toward a shared goal. Even though it’s a competition, you’re working with your opponents. Additionally, while weight loss competitions provide motivation (winning and financial implications), they also give you access to support and advice, so you can see what works for others and how it might work for you.
So I’m wondering…have you ever made a weight loss bet or entered a competition? And if it worked for you, why do you think it worked?
Kerry
